Edel O'Mahony Media

Branding / Social Media / Motion Graphics
Overview: I was hired by author, Edel O'Mahony, to help her rebrand her company to a more impactful and professional standard in order to better connect with her 50,000+ subscribers and grow her audience even further while keeping visual consistency across her entire web presence.
Platform: Web
My Role: Motion & Graphic Designer
Tools: Illustrator, Photoshop, After Effects, Maya

Title Sequence

Brand​

The client's brand was previously full of blacks and deep purples invoking a very dark gothic vibe while the original logo was undefined and only available on a single png file. I updated all graphics and website elements to a more professional standard with a fresh lighter look and feel, including a streamline logo with the incorporated triquetra at the client's request. I also designed the client's web theme around this symbol due to its significance in her work and with a new colour scheme of white, silver and lilac which worked well in contrast to the original palette.

Social Media

In addition to creating consistent brand graphics for each of the client's social networks (before and after displayed below), I also created a set of resizable templates for promotion and social posting known as 'Messages for the Soul' in which the client could impart segments of her knowledge or teachings in spirituality or quotations from her books.

Motion Graphics

The client also wanted to incorporate this new imagery into her video content which lead me to create a 3D motion grapghic title sequence in After Effects to strengthen the entire branding process as a whole. The client's work also regards epigenetic change through meditation techniques, which became the basis for the the cinematic. I collaborated with musician Fox Amoore who provided the soundtrack to the whole sequence, which was then cut down into 2 additional videos to intro and outro the client's video media.

Book Covers

Impressed with the motion graphic work I completed, the client based the next few book covers on imagery from the title sequence, rendering scenes directly from the motion graphic. After the cover was finalised I also created several 3D mock ups for promotion leading up to the book's release.