Alter Aspect Apparel

Brand Design / Guerrilla Marketing / Art Direction
Overview: Alter Aspect is a streetwear brand I developed, its inspiration draws from street culture, surrealism and optical illusion with the intention to widen the perception of the viewer and encourage alternative ways of thinking. 
Platform: Web
My Role: Sole creative behind the project
Tools: Illustrator, Premier Pro, Affinity Designer, Printful, Shopify, Wordpress, Woo Commerce

https://www.alter-aspect.com/​

Style​

My largely monochrome graphic style was shaped by 90's street culture; tattoos, graffiti, cartoons ect. although the imagery I decorate my garments with 
draws inspiration more from beach culture, surrealism, psychedelia and generally the unusual. I also try to experiment occasionally, incorporating new elements such as multi layered outfits, full print sublimation or even augmented reality.

Marketing

I  employed a myriad of print design including vinyl, stickers, posters, leaflets, business cards, promoting and networking locally to build relations and grow the brand organically. I have also had a few local business display my wears in store and this helped to create a sturdy foundation for the business through social proof, both online and by word of mouth.

Website​

I've made use of various print on demand platforms including Printful, Shopify, and Wordpress with Woo commerce, each with their own set of pros and cons in degrees of site control and running costs. However I have consistently found more success in platforms with their own marketplaces such as Tee Public, Red Bubble and Design By Humans, which allow me to focus my efforts on artwork and marketing. As such, I have attained Artisan status on Tee Public and am in the top 50% of sellers on the site.